September 27, 2018

M3 Launches New Division: M3 Tech

Canada's #1 Aims to Make Brokers More Competitive through Technology

The broker-led, technology driven, consumer obsessed M3 Group, today announced the establishment of M3 Tech. The new division will focus on bringing cutting-edge financial innovation and digital capabilities to the thriving lending ecosystem.

Leveraging unique assets across the M3 network like scale & data, the new entity will focus on developing, executing and accelerating next-generation initiatives like artificial intelligence that make M3's family of 6000+ brokers more competitive through technology.

Creating the ultimate mortgage tech company for brokers

"The collaborative culture of M3 revolves around innovation and remains core to our thinking, that's why we actively seek out new approaches to drive this amazing lending ecosystem forward," said Luc Bernard, Chairman & CEO, M3. "This exciting new division reflects that philosophy, allowing us to create deeper, more relevant connections with our brokers using technology & innovation to provide better services, extend reach and reimagine lives for both brokers and customers."

Broker-led, technology driven, consumer obsessed

To deliver M3's deep-rooted vision to expand their market-leading position through relevancy & value, the group is pleased to announce the appointment of André Boisvert to the role of Chief Technology Officer of M3. He will report directly to Luc Bernard, CEO & Chairman of M3.

André along with Karl Sutton, Vice President, IT, will lead a 32-person tech team while partnering with Senior Leadership to provide day to day IT management, and strategic oversight of M3 Tech's clear focus on technology & innovation to bring fresh new thinking to the broker & consumer experience. With 25+ years of international executive experience leading Digital Transformation initiatives, André's responsibilities will cover all information technologies for M3 and their family of brands, including Canada's most popular fully integrated operational broker platform, M3 MortgageBOSS 5.0.

More value for brokers

M3's leading industry platform for brokers in the lending space, MortgageBOSS 5.0 has over 4500 active users, and continues to help them grow their businesses in today's changing world. The fully owned proprietary in-house platform contributes significantly to M3's technology & innovation capabilities and complements the group's established reputation for developing first to market innovative solutions for brokers. To date, M3 game changers include:

  • Pre-Qualification (1st financial services provider to offer the tool to consumers in Canada)
  • CRM, data-driven analytics, lead generation accelerators & automated communications
  • Fully integrated broker operational platform
  • Seamless connectivity to lenders & partners
  • Proprietary consumer app that provides free home valuation and credit score

"Our ambition is to create a solid & successful foundation for our brokers and the customers they seek to serve by harnessing the power of digitization to address their real challenges out there," said André Boisvert, Chief Technology Officer at M3. "Simply put, we're on a mission to make brokers more competitive, more accessible, more successful through technology & innovation, and I'm excited to be a part of the M3 family to help bring that to life."

The new division is another important step forward for M3 that further strengthens the organization's capabilities to tackle new approaches, ideas and opportunities that will create more value for the growing 6000+ broker network now, and in the future.

About M3

The M3 Group is the #1 non-bank mortgage originator and undisputed leader in mortgage brokerage across Canada. With more than 6000 brokers and $44 billion in annual loan volumes, the broker-led, technology driven, consumer obsessed group and its family of brands, Multi-Prêts Mortgages, Mortgage Alliance, Invis, Mortgage Intelligence, Verico, Simplinsur, M3 MortgageBOSS 5.0 and the new division M3 Tech have a single mission to expand the organization's market-leading position by making brokers more competitive through technology and innovation.

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