November 26, 2018

M3 Mortgage Group announces new affinity agreement with Intact Insurance

TORONTO, December 11, 2018 - M3, Canada's leading non-bank mortgage originator, announced today that they have entered into an affinity agreement with Intact Insurance, the largest provider of property and casualty (P&C) insurance in Canada, starting in Ontario.

"As forward-thinking organizations, we share like-minded goals to be the consumer's best ally by bringing seamless experiences to customers at every stage of their homeownership journey," said Luc Bernard, Chairman & CEO, M3.

The exciting initiative is aimed at M3 customers who have recently closed on a new mortgage product and have provided their consent to receive a home insurance quote from Intact Insurance, via M3's insurance division, SimplInsur.

"Being customer driven is at Intact's core, and we work hard to provide an experience that is second to none," said Chris Reid, Vice President of Digital Distribution at Intact Insurance. "By working with M3, we can provide an easier and more convenient quoting option to the consumer."

Creating more relevant and deeper connections with customers

In addition to Intact's attractive home insurance offering, M3 customers will enjoy bundling advantages on an array of auto insurance products from the insurer. This offering drives M3's momentum in the marketplace to redefine the mortgage experience by expanding their broker-led, technology driven & consumer obsessed philosophy to ancillary products like insurance.

A new kind of broker experience

This move follows the organization's recent announcement launching their new division, M3 Tech and popular debut of the M3 Innovation Lab. Furthermore, the new agreement is a testament to the originator's ongoing commitment to bring the best opportunities to their 6,000+ brokers, and the customers they serve.

"It's not only Intact's scale and reach that make this affinity agreement so exciting, but the great fit allows us to do what we do best, help customers and brokers thrive in today's fiercely competitive ecosystem," said Patrick Robineau, President, SimplInsur.

The initiative is the first of several building blocks aimed to ultimately deliver a seamless mortgage experience to all M3 customers across Canada. The second phase of the P&C affinity offering is expected to launch in Québec next year.

About M3

The M3 Group is the #1 non-bank mortgage originator and undisputed leader in mortgage brokerage across Canada. With 6,000+ brokers and over $44 billion in annual loan volumes, the broker-led, technology driven, consumer obsessed group and its subsidiaries, Multi-Prêts Hypothéque, Mortgage Alliance, Invis, Mortgage Intelligence, Verico, SimplInsur, M3 MortgageBOSS 5.0, M3 Tech and the new M3 Ventures have a single goal: be the best consumer ally when it comes to financial services.

About Intact Insurance and Intact Financial Corporation

Intact Insurance is Canada's largest home, auto and business insurance company, the choice of more than four million consumers. Its coast-to-coast presence and its strong relationship with insurance brokers mean the company can provide the outstanding service, comfort and continuity customers deserve. Intact Insurance is a member company of Intact Financial Corporation (TSX: IFC), the largest provider of property and casualty insurance in Canada.

< Return to News